In today’s world the best brands find ways to turn marketing over to its users. In a series of testimonials shot with director Doug Werby, we turned the camera on and listened as Schwab clients told their stories.
Create inspirational testimonials with current clients based upon their personal relationship with their financial advisor and their own life stories. Document without scripting or directing. Capture content that is motivational and drives new clients to open accounts with Schwab.
People love to tell a good story, especially stories of triumph over adversity. Relax, sit back and let the camera roll. Be a good listener. Listening leads to talking and talking leads to more talking which leads to storytelling and authentic and inspirational client testimonials.
An unpretentious, evangelizing and motivationing library of client testimonials that speak highly of the client/advisor relationship as well as the financial services offered at Schwab.