In an effort to create a proprietary photo library that stands out from other companies in the financial sector, Charles Schwab & Co. Inc, partnered with photographer Kevin Banna to create a unique photo library of their own.
Stand out from competitors, sync all marketing materials with common images and color palette and reduce production costs by eliminating the purchase of stock photography.
We learned that if we caught people in motion they felt more authentic and real. This look as well as a broad casting demographic allowed us to accent the voice of the brand with a photographic look and feel.
A unique photo library that saves the company hundreds of thousand of dollars each year in stock photography fees and families to the brand with the use of a warm and authentic photographic style.”