Whether its developing brochures, web design, graphics for events, posters for the national branches or training materials for employees, all designs within a big brand need to unite under the umbrella of one common color palette and graphic look and feel.
Develop a collateral system and launch a voice and graphic brand standard for web, print and special events based upon the success of the national advertising campaign "Talk To Chuck."
The talk bubble is an engaging graphic. It can make interesting patterns, can give a sense of motion through the use of transparencies and can symbolize a two-way conversation.
By selecting two primary brand colors, a subset of eight accent colors, one typeface and the "Talk To Chuck" bubble graphic a brand standard is evolved and a collateral system is launched.